在成都做智能健身的“话事人”

　　在年轻团队的共同努力下，货车帮从0到1，成为10亿美元独角兽企业，并在2017年与运满满合并成为100亿美元超级独角兽企业，推动中国货运物流的智能化迭代升级，为社会提供了巨大的价值。唐天广也成为“互联网+物流”行业的领军者。

　　2019年，唐天广偶然发现了另一片蓝海——中国健身市场。随着“全民健身”和“健康中国”两大国家战略的实施，健身市场的发展空间愈加广阔。但中国健身市场有规模大、渗透率不足的特点。敏锐的唐天广嗅到商机，选择再次创业。

　　唐天广是个资深健身爱好者，既热衷于在健身房运动，也爱球类运动、登山等项目。他发现，在家运动容易开始，也易于坚持。

　　“我和创始团队的伙伴当时都感觉到，常年的工作奔波劳累，不仅失去很多陪伴家人的时间，个人身体健康也受到很大挑战，所以希望打造一款给人带来健康的产品。”于是，唐天广在当年创立了智能健身品牌“FITURE”。

　　面对全新领域，唐天广也曾感到迷茫。“当时全球范围内供我们参考的对象很少，我们需要从零开始，进行硬件研发、课程内容输出、会员服务等，并将它们融合起来。”经过不断打磨，2020年10月，FITURE旗下首款智能健身镜问世。

　　来得早不如来得巧，唐天广的二次创业切中了时代痛点。成都市第十四次党代会报告提出，今后五年，成都将深入实施幸福美好生活十大工程，开展高品质生活城市建设行动，推动政府、市场、社会同向发力，促进公共资源合理配置和公共服务普惠共享，稳步推动共同富裕，让市民获得感成色更足、幸福感更可持续、安全感更有保障。深入开展爱国卫生运动，提升环境质量品质和健康卫生素养。广泛开展全民健身运动，推进天府绿道健身场景、社区运动角等“家门口运动空间”建设，积极营造文明健康生活新风尚。在政策推动和扶持下，唐天广毅然投身智能健身赛道，试图在这一领域发挥青年优势，勇当开创者。

2021年FITURE北京国贸旗舰店开业。

　　“居家健身作为一个独立的运动场景一直存在，可以追溯到电视健身节目和健身录像带广为使用的年代。”唐天广说，“健身也是以内容为主。因此，内容多样化、专业性强是最重要的。”为了满足不同年龄层、不同地域健身人群的需求，唐天广与团队在内容输出上不断创新，课程设置涵盖了少儿芭蕾、HIIT（高强度间歇性训练）、民族舞蹈和太极拳等17种类型、近3000节课程。“为了提升专业性，我们选择了全国顶尖的教练，不仅拍摄了课程，也会定期直播，增强用户黏度。”唐天广说。

　　此外，对很多人来说，健身过程中，音乐是必不可少的选项，所以FITURE也聘请了专业团队打造丰富的音乐内容，有节奏的动感音乐，不仅可以消除枯燥运动带来的孤独感，跟着节奏呼吸，也让运动事半功倍，增强了用户的全方位体验。

　　在唐天广看来，“我们需要让更多人意识到运动健身对于身心健康具有很大帮助，使人们动起来，陪伴用户养成运动习惯”。FITURE通过“线上+线下”一体化的社区化运营，让用户和身边人一同参与到健身中，获得更多的运动乐趣，在潜移默化中，让健身成为人们的日常习惯。

　　现在，智能健身镜成为科技企业的新关注点。成立仅两年多，FITURE就已经成为智能健身行业的独角兽企业，估值约15亿美元。“最近几年，成都的创业环境发生了很大的变化，尤其是融资变得更加容易了。此外，政府对于科创企业的扶持力度也在不断加大。”唐天广说。这是FITURE能够成功的重要原因之一。

　　目前，成都致力于在青年宜学、宜居、宜业等方面，形成一批可复制、可推广的实践经验，更好地服务青年成长发展，充分发挥青年创新创造潜能，努力为城市和县域高质量发展探索出一条新路。未来，唐天广将继续深耕智能健身领域。“帮助更多青年养成健康的习惯、形成健康生活的生态链，始终是我的目标。”

2020年唐天广在FITURE 智能健身镜发布会现场发言。

 

　　Before starting the business,Tang Tianguang has had an impressive resume:he graduated from Sichuan University majoring in computer science and technology in 2005 and was recommended to the graduate program in Institute of Computing Technology of the Chinese Academy of Sciences;after graduation,he worked in the China branch of many international large software companies with rich technical experiences accumulated.

　　In 2010,Tang Tianguang,together with his entrepreneurial partners,founded the Internet logistics service platform named"Huochebang"in Chengdu,which unblocked the information barrier between empty vehicles and goods sources and provided transport capacity support for goods sources."Chengdu is my hometown,and I am with full of cordial feeling and sense of belonging here.Tianfu Software Park has a good entrepreneurial atmosphere,gathering a large number of outstanding scientific and technological talents."Tang Tianguang said.

　　With the joint efforts of the young team,Huochebang,starting from scratch,has become a USD 1 billion worth unicorn enterprise and merged with Yunmanman in 2017 to become a USD 10 billion worth super unicorn enterprise,promoting the intelligent and iterative upgrading of freight logistics in China and generating huge value to the society.Tang Tianguang has also become a leader in the"Internet+Logistics"industry.

　　In 2019,Tang Tianguang tapped another blue ocean b y accident-the Chinese fitness market.With the implementation of the two national strategies of"fitness for all"and"healthy China",the development space of the fitness market is becoming wider and wider.However,the Chinese fitness market is characterized by large scale and insufficient market penetration.Tang Tianguang,who is keen on business opportunities,chose to start his own business again.

　　Tang Tianguang is a senior fitness enthusiast,being keen on sports in the gym,ball games,mountaineering and other programs.He noticed that doing exercise at home is easy to get started and to persist.

In 2021, Tang Tianguang made presence on the site of FITURE FEST activities.

　　"At that time,my partners in the founding team and I felt that we had been working so hard for so many years that we not only lost a lot of time to accompany our families,but also faced great challenges to personal health,so we hoped to create a product that would bring people health."As a result,Tang Tianguang founded the intelligent fitness brand"FITURE"that year.

　　In the face of a new field,Tang Tianguang was also confused."At that time,there were few subjects for our reference in the world.We need to start from scratch,carry out hardware research and development,output course content,and membership services,etc.,and integrate them."With continuous attempts,the first smart fitness mirror under FITURE was introduced in October 2020.

The FITURE FEST activities in 2021.

　　To come early is not as good as to come in time,Tang Tianguang's second venture hit the pain point of the times.According to the report of the 14th Party Congress of Chengdu,in the next five years,Chengdu will implement the top ten projects themed by happy life indepth by carrying out the construction of high-quality livable city,promoting the force in the same direction among the government,the market and the society and facilitating the rational allocation of public resources and the sharing of public services to promote common prosperity steadily and ensure citizens having better sense of gain,sense of contentment and happiness and sense of security.We are to carry out patriotic health campaigns deeply to improve environmental quality and health literacy.We will extensively carry out nationwide fitness campaigns,promote the construction of"sports space at doorstep"such as Tianfu Greenway fitness scenes and community sports corners and actively create a new style of civilized and healthy life.Under the policy promotion and support,Tang Tianguang resolutely joined the intelligent fitness track,trying to give play to the advantages of youth in this field and become a pioneer in the field.

　　"Home fitness has always been an independent sports scene,which can be traced back to the era when TV fitness programs and fitness videos were widely used."Tang Tianguang said,"Fitness is also content oriented.Therefore,it is the most important that the content is diversified and professional."To meet the needs of fitness people of different ages and regions,Tang Tianguang and his team continued to innovate in content output.The curriculum covers more than 17 types and nearly 3000 courses,including children's ballet,HIIT(highintensity intermittent training),national dance and Tai Chi."To improve our professionalism,we have selected the top coaches in the country.We not only have filmed the courses,but also broadcast them live on a regular basis,so as to enhance the user's viscosity."Tang Tianguang said.

　　In addition,for many people,music is an essential option in the process of fitness,so FITURE has also hired a professional team to create rich music content.Rhythmic dynamic music can not only eliminate the sense of loneliness brought by boring sports;breathing with the musical beat also make the exercise more effective with less effort to enhance user's all-round experience.

In 2021, Beijing FITURE International Trade Flagship Store successfully opened.

　　In Tang Tianguang's opinion,"we need to make more people realize that exercise and fitness are very helpful for physical and mental health,so that people would be willing to do exercises and develop exercise habits".Through integrated community operation of"online+offline",FITURE enables users and people around to participate in fitness together to gain more fun and have the daily fitness

　　habit developed under influence unconsciously.

　　Now,smart fitness mirror has become the new focus of technology enterprises.Just over two years after its establishment,FITURE has become a unicorn enterprise in the smart fitness industry,with a valuation of about USD 1.5 billion."In recent years,the entrepreneurial environment in Chengdu has changed a lot,especially the financing has become easier.In addition,the government's support for science and technology innovation enterprises is also increasing."Tang Tianguang said.This is one of the important reasons why FITURE can succeed.

　　At present,Chengdu is committed to summarizing a series of replicable and propagable practical experiences in youth learning,living,and working to better serve the growth and development of youth,giving full play to the innovative and creative potential of youth and striving for a new path to high-quality development of cities and counties.In the future,Tang Tianguang will continue to devote himself to the field of smart fitness."It is always my goal to help more young people develop healthy habits and form an ecological chain of healthy life."