Tourists wearing Hanfu pose for photos in Luoyi ancient city in Luoyang, central China's Henan Province. (People's Daily Online/Wang Yuxing)

In the bright spring of March, flowers are in full bloom. Inside Luoyi ancient city in Luoyang, central China's Henan Province, laughter fills the air as the streets come alive with vibrant Hanfu costumes. Visitors dressed in a variety of traditional outfits strike poses under the guidance of photographers, capturing memorable moments.

Hanfu has become the cultural hallmark of Luoyi ancient city, transforming it into one of the country's top tourist destinations and sparking widespread enthusiasm for hanfu culture.

To bring order to the booming market for Hanfu photography services, local authorities have introduced a unified management system covering more than 500 photographers operating in the area. All are required to obtain official credentials before providing services, a measure designed to ensure after-sale services and enhance visitors' overall experience.

Since the beginning of 2026, Luoyi ancient city has welcomed more than 3.5 million tourist visits, becoming a powerful driver of growing cultural tourism spending.

Tourists wearing Hanfu pose for photos in Luoyi ancient city in Luoyang, central China's Henan Province. (People's Daily Online/Wang Yuxing)