“A single live stream and a smartphone are all it takes to promote the best products from my hometown—it’s perfect.” That is how Tsering Kyi, who runs the Douyin account “Nyingchi Girl,” describes her return-home entrepreneurship.

In Nyingchi, more and more young people are following a similar path. Tashi Palden, founder of the ethnic brand Yakhore, creates Xizang-style cultural and creative products. He says many people have come to know Yakhore through videos and online platforms, and their products are also available in some overseas markets. In his view, “Every ethnic group deserves its own language or context to express its cultural elements. Although cultural and creative products are just a small part of the bigger picture, they serve as an important carrier for expressing ethnic identity.”

One smartphone connects the plateau with the world. A group of young people are taking their hometown’s finest products, culture, and stories to places far and wide.