Tourists enjoy themselves on the beach in Sanya, south China's Hainan Province, Nov. 22, 2025. /VCG

Tourists enjoy water sports in Sanya Bay, south China's Hainan Province, Nov. 22, 2025. /VCG

Tourists sunbathe in a leisure area on the beach in Sanya, south China's Hainan Province, Nov. 22, 2025. /VCG

A mother and her child enjoy building sandcastles on the beach in Sanya Bay, south China's Hainan Province, Nov. 22, 2025. /VCG

A tourist takes photos at the Dongtian Park in Sanya, south China's Hainan Province, Nov. 22, 2025. /VCG

As winter sets in across the Northern Hemisphere, the tourism market in Sanya, south China's Hainan Province is sizzling. Blessed with a tropical climate where it feels like spring all year round, Hainan has officially entered its peak winter travel season. With its remarkably pleasant weather, rich natural resources, and a constant stream of innovative tourism products, the island is drawing enthusiastic visitors from all over the world.